Let us start the LG Marketing Mix:
Let us start the Prada Marketing Mix: Prada is known for its sophisticated, luxury products available for men and women in all target segments.
They have a wide range of high end ready to wear clothes, leather goods, eye wear, fragrances, home products, footwear, watches and clothing for both men and women, which for the marketing mix product strategy.
Prada has an exclusive jewelry, cosmetics and handbags sector for women. Prada provides a sports and lifestyle line under the Linea Rossi brand. Prada has a premium pricing in its marketing mix strategy owing to their luxurious line of products. The prices vary accordingly based on the country.
Prada prices are much higher compared to Gucci and Louis Vuitton yet they have maintained high market share. Prada ensures its brand presence matches the essence of the brand.
These stores were designed to give customers a unique Prada experience. The first epicenter was opened on Broadway in New York and is the most successful of all contemporary stores globally. They have their products available at various boutiques in malls, megastores and multi-purpose buildings all over the world.
They opened the largest boutique at Mall of the Emirates, Dubai. Prada has over boutiques worldwide with the oldest one in Milan, Italy. Besides, stores they also have online presence via their own e-store as well as famous e-commerce sites. Prada have always focused in innovation and creativity and they have always come out with different ways to promote their brand.
They have always adopted an aggressive marketing mix promotional strategy to promote their brands. Prada has their own website portraying each of their products with full details ensuring customers get appropriate information about a particular product.
Prada conducts fashion shows which proved to be very productive and persuasive especially in the fashion industry. They had a number of runaway shows that had music designed by a famous French artist alongwith various Prada models and actors who later also appeared in their ad campaigns creating a stronger impact on customers.
They also had various ads on Magazines like Vogue and Elle. Miuccia Prada organized a travelling art gallery to connect with the younger generation that she targeted through her Miu Miu brand.
The Prada group is doing their part to safeguard the environment as well as took part in a charity event in Milan towards Breast Cancer prevention. With all these promotional activities they have managed to create a strong presence across the globe.
Hence, this concludes Prada marketing mix.
Prada mainly specializes in handbags, shoes, ready-to-wear, travel accessories, perfumes and other fashion accessories. They now operate in eyewear, mobile phone and fragrance sectors as well. She later met Patrizio Bertelli inmarried him a few years later and together they kept bringing introducing new chic lines like the ready-to-wear, narrow belts and dropped waistlines categories in the existing brand portfolio but always maintained its quality, sophistication and luxury amongst its customers.
Miuccia started targeting younger generation setting new trends under the Miu Miu brand. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.LG TV, Computers, Appliances, Air Conditioners and Mobile Phones Life is more than having the latest technology, it’s about the experiences technology creates.
From TVs and home appliances to mobile phones and IT products, LG Singapore delivers consumer electronics that let you embrace life and prepare you for its greatest moments.
Product in the Marketing mix of LG LG electronics deals in various electronic industries like vehicle components, mobile devices, consumer goods and home appliances. The company holds the distinction of being the first to make the CDMA mobile digital handsets . Check out the marketing mix of Samsung and how the 4ps of marketing mix of Samsung is helping them to create a brand that is loved by customers.
Marketing mix of Samsung is unique and special and that is what differentiates it from its competitors. LG Company is providing its products in about hundred and ten locations and it is growing its business rapidly.
The company is making it globalize and it has started its overseas operations in US and it is providing the products in different markets with the help of number of distributors. The study is based on the comparison of marketing strategies applied in LG.
in India and Pakistan,we will closely observe that what are the drawbacks and what are strong points of LG in both the markets. The study is based on the comparison of marketing strategies applied in LG.
in India and Pakistan,we will closely observe that what are the drawbacks and what are strong points of LG in both the markets.