What is a secret is how much. Is it changing a lot? Has most of the change already happened?
However, for most of the past century—through wars and depressions—the business of books has jogged along at a steady pace. A stoic calm, peppered with a bit of gallows humor, prevailed in the industry.
These establishments may publish books in print, electronic or audio form. Trade Publishing Trade publishers sell books through the channels that have been specifically established for books—bookstores, libraries and wholesalers. Trade books are designed for the general consumer in mind and are published for children, teenagers and adults.
They can be works of fiction or nonfiction, hardcover or paperback. Generally, trade publishing is the most high profile type of publishing as it is the most commercially focused.
Professional and Scholarly Publishing Professional and scholarly publishers produce books and journals specifically written for and marketed to professionals in a wide variety of industries, such as medicine, law, business, technology, science and the humanities.
Professional and scholarly publishing is often referred to as STM—scientific, technical and medical publishing. Educational Publishing Textbooks are published by what the industry calls educational publishers. In addition to textbooks, educational publishers also publish all of the materials that complement the textbook—such as workbooks, tests, software, CD-ROMs and maps.
Textbooks are published for all levels of students, from kindergartners through postgraduate students. University Press Arguably the most difficult type of publishing house to define, university presses wear several hats. For the most part, these are not-for-profit departments of universities, colleges and museums that publish books for scholars and specialists.
Nevertheless, university presses sometimes engage in trade publishing as well, marketing their books to the general consumer.
Independent Publishers An independent publisher is privately held rather than being owned by a parent company or by a conglomerate. Independent publishers exist in all sizes and publish all types of books.
One of the great things about independent presses is that these entities often have considerably more freedom to publish the books about which they are most passionate. It is not known exactly how many independent presses are out there, but estimates are in the range of 50, and up.
Alternative Media — E-Books and Audiobooks An e-book is a book distributed and read in electronic format. Instead of walking into a bookstore to buy a book, in an e-book format, a consumer can visit a web site to purchase and download the digital file. This file can then be read on a computerized device such as a Palm Pilot, Pocket PC, laptop computer or other device.
There are all sorts of e-books available today, including popular fiction and nonfiction, textbooks, reference books and most other genres that can be stored in a virtual library on a computerized reading device—which can certainly make it easier to carry a lot of books on vacation or to school.This timeline presents the value of the global entertainment and media market from to , as well as a forecast for the period to In recent years, a global industry of electronic books (e-books) has emerged, with great force in the English language market and remarkable strength in the United States.
The recent report ‘Global eBook: a report on market trends and developments, 1 ’ provides an insight into the global.
However, market research is a bit more than the informal assimila-tion and interpretation of intelligence that is a natural consequence of keeping eyes and ears open. Nigel Hollis is chief global analyst at Millward Brown, one of the world's leading market research agencys.A year marketing and research branding expert, Nigel has worked with a wide range of global marketers including Nestlé, SAB Miller, Hewlett-Packard, Unilever, Kraft, Microsoft, Pepsi-cola, General Motors and CNN.
The Global Digital Publishing Industry Market Research Report is a professional and in-depth study on the current state of the Digital Publishing industry. The report provides a basic overview of the industry including definitions and classifications.
I am a fortunate reader of Simba’s latest report, Global Scientific and Technical Publishing, , which sets out to describe the scientific and technical publishing marketplace as it actually is.
Reporting on what it should be or will be is another matter; and describing scientific and.