The restaurant gets its name from its founder Fernando, who is the son of a Portuguese national living in South Africa.
Hire Writer The young Harland Sanders had many jobs such as a farmhand, a bus conductor, a steam boat driver, a soldier, and a salesman. Eventually he became a business man owning a petrol service station in Kentucky, one of the 52 states of the USA.
Many travelers stopped at his service station wanting refreshments and food. The Colonel saw this as a business opportunity and decided to offer food to these customers. The Colonel enjoyed making his customers happy — he was passionate about entertaining them with excellent food and superb service.
His food and service was so good that he was mentioned in several newspapers around the country. As a result he had to expand his dining room to Nandos marketing mix essay up with the increase in new customers.
An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers with the aim of convincing them to acquire those products and services White, The focus then shifts to the flexible, creative planning accompanied by in-depth knowledge of the target consumer and the methods that will be used to reach that consumer.
We can thus conclude that advertising strategies are aimed at achieving three general and fundamental objectives. Obviously such campaigns portray Kentucky Fried Chicken as the ultimate family restaurant providing great tasting, appetizing, quality family meals. Such adverts have been primarily used to target those responsible for preparing family meals, which according to Kentucky Fried Chicken management are mothers between the ages of who still cherish the value of sharing a good meal together as a family Patton and Beckman, This is more important now than ever as life is busier and more demanding and due to a harried lifestyle and the fact that more women are working nowadays yet they still have the responsibility of looking after the family.
As a result time is a huge constraint, limiting the amount of time a hard working woman has to slave over a hot stove after a grueling day at work. Kentucky Fried Chicken offers the convenience of a ready made home-style family meal to be enjoyed at dinner time within the comfort of your home.
The latest illustration of this family orientated strategy is an advert which is currently being aired on television, where a mother arrives at home, presumably from work, only to find that her beautiful, neat, decent looking daughter has invited her scruffy, thuggish, gangster looking boyfriend.
Straight after that the advert starts showing a family meal with buns and coleslaw and a number of pieces of chicken. On the international arena, more specifically in the U.
KFC has recently launched its snack range in collaboration with a Rock music band known as the Parlotones According to Kentucky Fried Chicken these meals are aimed at the urban youth market that generally do not have the time to keep regular mealtimes and tend to be hit by inspiration to develop outstanding projects OppikoppiKrewe, Lately Kentucky Fried Chicken has also embarked on the strategy of using our national cricket team players on their adverts.
This is a very clever tactic because they are aware that these guys are more than just cricket players in the eyes of some adoring fans. They are their heroes, icons and role models, the admire them.
This is especially true for young boys who enjoy the game of cricket who want to imitate the lifestyle and consumption patterns of their icons at all cost.
Ricky Ponting, the Australian cricket captain is being used by KFC in similar fashion to appeal to the general global cricket fans. It would be very myopic to look at such a global brand within the South African context only.
More precisely, we would like to focus on the market in India which has adopted the third objective of an advertising strategy mentioned earlier which is to modify the business image. Kentucky Fried Chicken does not want to alienate the vegetarian segment of the population in India.
This is what can be termed as the true modification of the business image, because you could be dining at Kentucky Fried Chicken yet consuming a vegetarian meal.
The Localization functions in two ways. The first way is to modify a standard chicken product with a different topping or sauce so that it is in tune with the preferred flavours and tastes in that particular region of the market.
The second way is to have a vegetarian menu. Localization is exercised in every country. The European and American markets have a traditional Kentucky Fried Chicken menu mainly consisting of chicken burgers and wraps, while the Asian markets pretty much like India have been more experimental and adventurous.
In Asia they have rice meals, wraps and sides. The change is of vital importance as Asians tastes can be very unique when compared to Western ones. KFC is fast food which is popular worldwide and people all over the world crave and but the extra special tasting chicken.
With franchised outlets located all over the world, KFC has now become the number one choice in fast food chicken by a large percentage of the community. Globally KFC has impacted the lives people around the world.
When a family is hungry for some good chicken, what comes to mind? What are the options? Depending on the preferences and choices of the family but KFC has, for a long time, had one of the leading successful advertising strategies. However, like every thriving, business there must have been advertising successes and failures.
In this part of the assignment one will take a look at the pitfalls which have faced KFC in their advertising strategies.The marketing mix is a business tool used in marketing and by marketeers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place..
Kfc vs Nando's Marketing Strategy; Kfc vs Nando's Marketing Strategy. Words Aug 27th, SUMMARY Marketing mix is a very important tool for creating value and communicating value to customers. There are too many different kinds of customers’ needs.
This essay analyzes the comparison between KFC and McDonald’s . Free Essays on Nando s 4P for students. Use our papers to help you with yours 1 - Nando's critical success factors and marketing mix on monstermanfilm.com - Business, Essay - shanaya, ID - It also involves promoting such products and services within the marketplace.
Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the “Marketing Mix”. Nando S Marketing Mix.
promoting and protecting the product. Packaging design can contribute to increased sales and is a vital part of the marketing strategy. (4) The branding of the product. Branding refers to the use of a brand name, term, symbol or design to distinguish the product from all .