ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing.
This sample marketing plan was created with Marketing Plan Pro software. Marketing Strategy AEU will use several different forms of communication for their marketing strategy.
The first effort will revolve around their Internet site.
While AEU currently has a website, they recognize that resources are required to maintain the site as well as continually improve it. The website will constantly tested to determine that it is coming up as one of the top results when key words are entered into a search engine.
Another form of communication is magazine advertising. The advertising will occur in magazines whose readership has similar demographics as AEU. As time progresses and a loyal customer base is established, AEU will rely on email newsletters and direct mail to the customers that are on the mailing list.
The newsletters will share specials both trips as well as special deals to this select group of customers. The goal of the newsletters is to incentivize the past customers to join AEU for another trip with a special deal. As operations progress, the AEU will continue to measure our progress relative to competitors and to the growth of the market s in which we operate.
Though the primary target market has been defined, there may be new possibilities to serve additional segments. As the product is defined and the strategy differentiation is defined based on competitive strengths, AEU will be better able to determine whether adjustments in positioning are necessary.
Access to important information concerning the market, competitors, etc. However it is not free. For the purposes of this project, we feel it is unnecessary to incur additional expense. The marketing strategy will be to develop long-term relationships with customers.
As the business becomes profitable, plans will be implemented to expand. There is virtually no limit to the number and variety of trips AEU can provide.
Trips can take place on every continent and in most countries. The goal is to establish AEU as an international provider of top of the line hard-adventure travel.
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When we adhere to this maxim, everything else will fall into place. Marketing Objectives Maintain positive, steady growth each quarter. Experience a growth in new customers who are turned into long-term customers. To be recognized as the premier high-end hard adventure trip provider.
Financial Objectives A double digit growth rate for each future year. A reduction of fixed overhead through disciplined growth. Continue to decrease the variable costs associated with the production of trips.
Target Marketing AEU will target two different groups: High income, health conscious individuals: This group works hard, but when they have time off, they play hard with active vacations.
They are willing to spend more money on a vacation to get more personalized attention.
This group has a lot of disposable income, but not because they earn it, but because they have wealthy parents. We are targeting these special populations for several reasons: This segment up until now has been underserved.
This market segment traditionally spends a fair amount of money on adventure trips. This target segment seems to be willing to pay a premium for a top-shelf adventure excursion. AEU positioning will leverage their competitive edge: The competitive edge in our services is the access we provide to popular "hard" adventure sports without the budget constraint of typical travelers.
The majority of providers cater to these people. Adventure Excursions Unlimited intends to use the same service providers but provide more exclusive trips. Accommodations will be primarily in small luxury hotels and resorts. Meals will be exceptional, more like gourmet cuisine.Free Travel Agency Business Plan For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. A Sample Travel Agency Business Plan Template Business Overview Statistics has it that as far back as , the total market size for travel agencies in the United States experienced a sharp decline, dropping from an estimate .
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